Twitter? ?In? ?2015,? ?Twitter? ?earned? ?$32.2? ?million? ?for?

Twitter? ?earns? ?most? ?of? ?its? ?revenue,? ?85? ?%? ?or? ?more,? ?from? ??advertising?? ?and? ?65%? ?of? ?it
comes? ?particularly? ?from? ?mobile? ?advertising.? ?In? ?2017,? ?Twitter? ?had? ?an? ?advertising? ?revenue
of? ?$503? ?million;? ?and? ?a? ?year? ?before? ?that,? ?in? ?2016,? ?its? ?revenues? ?were? ?higher? ?by? ?4%.? ?What
twitter? ?does,? ?is? ?use? ?promoted? ?tweets? ?and? ?promoted? ?accounts.? ?Those? ?are? ?paid? ?by
advertisers? ?to? ?promote? ?a? ?certain? ?account? ?or? ?a? ?tweet? ?to? ?a? ?certain? ?audience,? ?particularly
their? ?target? ?audience.The? ?company? ?uses? ?an? ?algorithm? ?to? ?make? ?sure? ?the? ?promoted? ?tweets
are? ?getting? ?placed? ?in? ?the? ?right? ?position? ?to? ?the? ?right? ?people.? ?This? ?is? ?what? ?we? ?call? ?tailored
advertising.? ?For? ?instance,? ?Twitter? ?has? ?three? ?types? ?of? ?promotions:? ?promoting? ?a? ?tweet? ?or? ?a
message? ?that? ?will? ?appear? ?in? ?people’s? ?home? ?page,? ?promoting? ?the? ?whole? ?account? ?of? ?a
certain? ?brand,? ?product,? ?or? ?public? ?figure? ?and? ?finally? ?promoting? ?a? ?popular? ?hashtag
(example:? ?#NBAfinals).? ?But? ?how? ?does? ?twitter? ?get? ?money? ?from? ?their? ?advertisers?
Advertisers? ?pay? ?a? ?certain? ?amount? ?at? ?the? ?beginning,? ?but? ?then? ?the? ?more? ?interaction? ?the
tweet? ?get,? ?the? ?more? ?money? ?advertisers? ?pay,? ?every? ?click? ?and? ?retweet? ?counts.? ?For? ?instance,
the? ?company? ?bought? ?TellApart? ?for? ?$479? ?million,? ?and? ?it? ?was? ?their? ?biggest? ?purchase.
TellApart? ?is? ?a? ?digital? ?advertising? ?platform? ?that? ?helps? ?Twitter? ?in? ?increasing? ?its? ?advertising
revenues.

Another? ?sort? ?of? ?Twitter’s? ?revenue? ?is? ??videos?.? ?By? ?sharing? ?their? ?revenues? ?with? ?the
content? ?creators,? ?Twitter? ?gets? ?70%? ?of? ?the? ?revenue? ?while? ?the? ?creators? ?get? ?the? ?rest? ?of? ?the
profit.? ?This? ?is? ?better? ?than? ?other? ?social? ?media? ?platforms.? ?For? ?example,? ?Youtube? ?gets? ?45%

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of? ?its? ?revenue? ?and? ?pays? ?the? ?rest? ?for? ?its? ?content? ?creators.? ?In? ?2013,? ?Twitter? ?bought? ?Vine? ?for
$30? ?million? ?to? ?improve? ?their? ?video? ?content? ?and? ?services.

Other? ?than? ?advertising,? ?a? ?big? ?part? ?of? ?Twitter’s? ?revenue? ?comes? ?from? ??Data
Licensing?.? ?In? ?2015,? ?Twitter? ?earned? ?$32.2? ?million? ?for? ?its? ?Data? ?Licensing? ?revenue.
Twitter? ?sells? ?its? ?data? ?to? ?companies? ?that? ?can? ?use? ?it? ?to? ?analyze? ?insights? ?about? ?consumers,
brands,? ?companies? ?and? ?products,? ?this? ?data? ?makes? ?up? ?for? ?500? ?million? ?tweets? ?a? ?day.? ?Data
Licensing? ?helps? ?companies? ?to? ?learn? ?more? ?about? ?their? ?brands? ?and? ?their? ?consumers,? ?what
they? ?like? ?and? ?dislike.? ?It? ?is? ?also? ?beneficial? ?for? ?them? ?on? ?the? ?long? ?term,? ?since? ?it? ?helps? ?them
improve? ?their? ?brand? ?and? ?products? ?in? ?the? ?future.? ?According? ?to? ?some? ?Twitter? ?statistics,? ?in
the? ?near? ?future,? ?Data? ?Licensing? ?might? ?even? ?get? ?Twitter? ?a? ?bigger? ?revenue? ?than? ?advertising
does.

When? ?it? ?comes? ?to? ?value? ?proposition,? ?the? ?company? ?offers? ?its? ?stakeholders? ?different
kinds? ?of? ?benefits? ?and? ?different? ?advantages.? ?First? ?of? ?all,? ?user? ?benefits.? ?Users? ?get? ?the
advantage? ?to? ?share? ?content? ?and? ?participate? ?with? ?people? ?from? ?all? ?over? ?the? ?world? ?through
tweets.? ?Second,? ?advertiser? ?benefits.? ?Not? ?only? ?users,? ?but? ?advertisers? ?reach? ?people? ?from? ?all
over? ?the? ?world? ?as? ?well.? ?They? ?get? ?to? ?pick? ?their? ?audience? ?and? ?have? ?a? ?specific? ?ad? ?format
designed? ?for? ?them.? ?Third,? ?data? ?partner? ?benefits.? ?Inducing? ?insights? ?and? ?analyzing? ?data? ?for
twitter.? ?To? ?add? ?to? ?that,? ?Twitter? ?has? ?done? ?many? ?partnerships? ?and? ?acquisitions? ?with? ?other
companies,? ?including? ?Vine? ?and? ?TellApart.

To? ?sum? ?it? ?up,? ?Twitter? ?has? ?gone? ?through? ?negative? ?profits? ?every? ?year.? ?In? ?2016,? ?it
stocks? ?fell? ?from? ?60%? ?while? ?the? ?negative? ?outcomes? ?continued.? ?Twitter? ?has? ?to? ?change? ?its

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business? ?models? ?otherwise? ?they? ?still? ?won’t? ?be? ?making? ?any? ?profit? ?and? ?other? ?players? ?such
as? ?Disney? ?and? ?Salesforce? ?will? ?have? ?a? ?chance? ?to? ?acquire? ?it,? ?it? ?has? ?already? ?been? ?discussed. 

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