The Great Silent Majority was addressed by president Richard M. Nixon on November 3rd, 1969, approximately ten months after his election. The intended audience of the speech was the American population overall. The main purpose of the “Great Silent Majority” was to convince the American people that it is too late to withdraw forces from Vietnam and the best possible course of action is “Vietnamizing the search for peace”. Nixon achieves this by using rhetorical devices such as historical allusion and parallelism and to add to that, and he relies on rhetorical appeals, ethos, pathos and logos, in order to use his position of authority to appeal to the audience’s sense of logic, reasoning, and emotions.Nixon opens up the address by saying “Good evening, my fellow Americans.Tonight I want to talk to you on a subject of deep concern to all Americans and to many people in all parts of the world, the war in Vietnam.”. He starts with a simple hello and then gets straight to the point about the vietnam war, grabbing the audience’s attention. He then goes on to elaborate on the questions and concerns of those who wanted to end all involvement in the vietnam war which he addresses later on. As for the rhetorical appeals, Nixon’s ethos comes from the fact that he is the president of the United States and thus has a right to address such issues as well as make decisions concerning the war in vietnam. Throughout the televised address Nixon uses parallelism by using the term “I” to refer to himself and ” government ” to refer to the government to differentiate himself from the governments. He establishes pathos through emotional appeals, such as the unification of the american people, which cause the audience to shift their perspective on a certain issue. For example, he says “But as we saw the consequences of what we had done, inevitable remorse and divisive recrimination would scar our spirit as a people.” This statement establishes sympathy, urges the audience to rethink their motives, and question their logical reasoning. Nixon’s use of logs was also quite effective, provided rational ideas, and legitimate reasoning behind these ideas. He says that if we leave vietnam now it would hurt the american reputation as a major political player and give them an appearance of weakness. For emphasis, he claimed that if we left it would ruin the Vietnamese and cause all the Americans lives lost in the would be for nothing pass in vain. At one instance he said “A nation cannot remain great if it betrays its allies and lets down its friends. Our defeat and humiliation in South Vietnam without question would promote recklessness in the councils of those great powers who have not yet abandoned their goals of worlds conquest. This would spark violence wherever our commitments help maintain the peace — in the Middle East, in Berlin, eventually even in the Western Hemisphere. Ultimately, this would cost more lives. It would not bring peace. It would bring more war.” This statement shows that Nixon wants to come to a conclusion which not only ends the war but also allows the U.S troops to leave vietnam and will also ensure long lasting peace in the future of vietnam. Nixon uses a quote by John F. Kennedy as a historical allusion” “We want to see a stable Government there,” carrying on the a struggle to maintain its national independence.” We believe strongly in that. We are not going to withdraw from that effort. In my opinion, for us to withdraw from that effort would mean a collapse not only of South Vietnam but Southeast Asia. So we’re going to stay there.” President Eisenhower and President Johnson expressed the same conclusion during their terms of office.” Referencing this quote allows the audience to relate to his reasoning and provides context for actions resulted from similar position to his taken by preceding presidents. Richard M. Nixon says”I have chosen a plan for peace. I believe it will succeed. If it does not succeed, what the critics say now won’t matter. Or if it does succeed, what the critics say now won’t matter. If it does not succeed, anything I say then won’t matter.” Which shows that he is confident that his plan will succeed. In the final line of passage Nixon concludes his speech in a strong and assertive manner by addressing the people directly and letting them know that he will do whatever he can to ensure long lasting peace.