The operations continue to improve. This paper will

The FedEx Corporation is an
American originated courier company that was founded in 1971. There is a great
deal of questions that are associated with efficiency and how operations
continue to improve. This paper will describe the company with a brief overview,
as well as the core business and identify marketing trends. FedEx is mainly an
import and export company and will discuss the problems these services solve
and problems that arise. The corporation is a highly needed and is competitive
industry, they have many competitors and will go over how this company
differentiates itself from the rest. Finally, discuss the 4 P’s – Product,
Price, Place and Promotion of the service that FedEx provides.

 

 

 

 

 

 

 

 

 

 

 

 

               The
FedEx Corporation is headquartered in Memphis, Tennessee. It is a courier
industry that was founded by Frederick W. Smith in 1971. He proposed a system
during his time at Yale University to accommodate time-sensitive shipments,
such as medicine and electronics (FedEx, 2018). The “Federal Express” produces
services for many communities around the world, it officially began its
logistics on April 17th, 1973 with 389 team members (About FedEx,
2018). That evening, 14 aircraft took off and delivered 186 packages to 25
different cities throughout the United States (About FedEx, 2018). In February
1989 bought the Tiger International Inc., it included the acquisition of routes
to 21 different countries and a fleet of Boeing 747’s and 727’s (FedEx, 2018).
At this time FedEx became the world’s largest full-service airline cargo
company.

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               According
to the FedEx, their company’s mission is to provide “superior financial returns
for its shareowners by providing high value-added logistics, transportation and
related business services through focused operating companies.” (FedEx 2018). FedEx
produces a repeatable and accurate air-currier service to people all around the
world. This mission statement is valuable to employees because it clarifies the
overall purpose of the company, in a way that may be applicable to each position.
It is important for an employee to feel valuable, this makes them more
productive. It manages a board profile of transportation, e-commerce and
business services. The core business of FedEx is to maintain its
industry-leading operating margins through innovation and automation, low cost
and excellence in execution (About FedEx, 2018). The innovation and automation
grounds to build a better business that increased the efficiency, speed and
reliability of delivery. Advanced mapping and address technology improves
precision in planned pick-ups and deliveries. Technological advancements and
automation will lower the cost across the board by putting the package in the
right place and removing human-made errors out of the calculation. FedEx plans to
maintain its brilliant customer service and wants to ensure the proper
execution of its service at all times.

               Whether
you choose to ship a package by ground or freight FedEx will have the solutions
one needs to get the product to the right place, at the right time. It provides
services all around the United States and internationally, it could be pick up &
delivery to offering supply chain management to smaller companies.  FedEx has distribution services for
pharmaceuticals with enhanced shipment monitoring as well as aerospace
solutions, helping to build aircraft and maintain them. One of the largest aircraft
that FedEx has is an Airbus A600F, with a max payload of 105,000lbs and a range
of 2,700 miles. This courier company has many more planes at its disposal, but
it also has a supply chain and major logistics because of purchasing major
freight companies such as American Freightways and Viking Freight. This and a
long list of others are how FedEx provides its services to customers around the
world.

               The
air courier is an industry in the world that is increasing rapidly. Some of the
competitors to FedEx include; UPS and DNL Express. The United Parcel Service is
FedEx’s number one competition within the United States; with the increasing
levels of quality, lowering cost and increasing customer satisfaction. The
products that FedEx offers are a wide range of services across the globe. This
includes, shipping, tracking and managing all of your shipments. Price of the
service depends on the size of the product, and this increased their margins.
Earlier in FedEx they used to ship by weight, but that took up space during
transportation, even though it might only weight a few pounds. The Place, is
all across the globe, they give good customer tracking. People are able to sign
up for an account with FedEx and have things scheduled for pick up. One of
FedEx’s Promotions is FedEx Cares campaign and they focus on 5 aspects,
Delivering for good, sustainable transportations, employment pathways, road
safety and global entrepreneurship. They engage is many different promotional
aspects and with a rapidly increasing global market FedEx will need to stay
ahead of its competitors. 

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