References and that also helps optimize the


Book reference

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Author, Henry McClave Ph.D. MA, MEd, HDipEd, DipEd. lectures
in Communication in the faculty of business, DIT (Dublin Institute of

Title: Communication for Business 2008

Edition: Fourth Edition.

Book reference

Authors, L.A. Woolcott and W.R. Unwin. They are both Senior
Lectures at Windsor and Maidenhead College, England for many years and have considerable
teaching and business experience.

Title: Mastering Business Communication.

Edition: MacMillan Master Series.

Referencing from the Internet

Title of chapter: The Purposes of Business Communication

Available online from

Referencing from the Internet

Authors, biography Brittany Helms. A blog writer, copywriter
and content writer. She prides herself on writing content that catches the eyes
of people and that also helps optimize the host website for Google.

Title: importance of writing skills for business

Available online from

Referencing from the Internet

Title: Leaving cert business (Revision notes and

Introduction to Business Communication.

Communication means the transfer of information between
people and organizations from one person to another. Communications can be
internal and external.

There are different methods of communications it can be
verbal, written, visual and electronic.

A business report is a document in which a given situation or
problem is considered. It may state facts, give analyses and opinions, report
progress, draw conclusions, and, probably make proposals.

Communication is very important in every work aspects and on
a personal level as well as professional level. It is how people are linked
together in an organization to achieve a common purpose.

Good communication and interpersonal skills are vital for a
business organization to succeed, high-level communication skills are very
essential in specialized functions with the ability to communicate clearly.

Therefore, all individuals need to interact effectively if a
business is to thrive. Communication is how an individual gets to shear his or
her idea, thoughts, and feeling to others. Without communication it would be
impossible for a group decides where to start and there will be an improper
communication between the individuals, lack of proper communication in a
business can lead to great confusion and losses in the business.   




Types of communication in a business

Internal communication: Is the
exchanging of idea and information within the business organization.

Upward: A lower to a higher
level in a business organization.

Downward: Mover from higher
to lower level.

Horizontal: communication moves
between people at the same level. (communication between 2 or more people in
the same business).

External communication: Is
information being exchanged within both the organization itself and outside the

Customers: the marketing
manager replies to their complaints.

Government: entrepreneur sends
in tax returns to revenues’.

Formal Communication: official
channels of communication within the business company.

Informal Communication: occurs in any business
organizations and can be more casual





Effective business communication.

Clarity is the state or quality of being
clear. Therefore, it is important to speak clearly in a business.

Conciseness is being brief but comprehensive
in expression.

Consideration (The ‘you’ Attitude) being
thoughtful of others and being considerate.

Listen patiently.

Read, type and write well.

Correctness (Accuracy).


Computer language (Use technology).

Choose appropriate media.

Courtesy, courteous behavior or good

Language and Body language.

Being distinguish (Shows good behavior and
an excellent name for the business organization).

Recording information

Dress (Sharp dress).

Prejudice (being bias)

Information overload (too much information
with causes confusion)

Trust (if the receiver cannot trust the
sender will not listen or act on the issue appropriately).

Poor listening skills (some people do not
listen properly)

Timing (Excellent time management).


process of communication is the steps it takes for a business to be good at

The process of communication includes:

A Sender



Choosing of a channel






Use of Media in Business communication

Written media

provides a written record, the message can be carefully thought out, therefore,
mistakes can be carefully removed during revision.

Disadvantages: once the
message is sent it is difficult to change.

Oral media

Advantages: Is more
direct and personal therefore message can be adjusted considering feedback and
speech can be supported by body language.

interaction is more difficult to control.

Visual media

Advantages: an
immediate impact, support and reinforce verbal presentations with help simplify
information making it more interesting.

Disadvantage: Less
easy to produce than text and can make the massage more ambiguous.

Electronic media

Advantages: provides
fast communication over distance, can save money by making travel unnecessary,
easy to use and environmentally friendly.

Disadvantages: network
and equipment are expensive to install and might require special training.




Mass media

Advantages: powerful
vehicles for adverting and forming opinions, therefore, it is an important
source of information and entertainment, reach a large number of people.

production cost is high and the influence on social media is often questioned
and criticized.

Barriers to

Can interfere with the effective exchange of thoughts and

common Factors include:

1.       The use
of Jargons (over-complicated or unfamiliar).

2.     Language
(unfamiliar accents)

3.      Technological

4.     Fear,
stress, emotions, poor listening, anger and trust issues.

5.     Personal

6.     Not being

7.     Cultural

8.     Low
self-esteem (not feeling comfortable communicating)

Classification of barriers:

1.       Physical
barriers (forbids team members from effective interaction with each other).

2.     Language
barriers (different language and no clarity of speech).

3.      Non-verbal
barriers (not being able to see the non-verbal gestures). The major element can
be divided into body language, vocal tone, space and the senses and time.

Body language the facial
expression and use of signs contributes much to communication. the way we stand,
or sit, the position of our head, and hands, can speak volume. Some people are more
skilled at hiding theses involuntary signs than others, but it is important to try.

 Vocal tone one of the major difference between
the spoken and written words is the addition of vocal tone, and emphasis.

Space each person
has an individual spatial relationship with others. The closer the relationship
with the other person, the less necessity there is to “keep them at a distance”

is also used to create other impressions, such as status. The larger the office
the, the bigger the desk, then the more important the position of the executive
it seen to be.

The senses such as sight,
hearing, touch and, to a lesser extent, smell and taste, each plays a very important
role in non-verbal communication.

Time taking time
to talk to or listen to others is very vital in business communication.

can also occur therefore it is critical to try and avoid time-wasting.

4.     Socio-psychological
barriers (the cause of distorted communication because of human psychology

5.     Systematic
barriers (The lack of understanding of the roles and responsibilities for

6.     Attitudinal
barriers (the behaviors of communication)






The Purpose
of business communication

The purpose of communication in a business organization is to
effect changes such as trust and consensus, changing knowledge, beliefs, and
attitudes as well as promoting action and changing behavior.

It helps the organization to achieve predetermined goals.

Here are four purposes that communication till exist in the
workplace. These are:

§  To
persuade/convince: to make someone believe something and think otherwise.

§  To convey

§  To
inform: to give someone facts or information.

§  To
establish credibility

§  To

§  To Inquire

§  To







Business communication is an important piece of being a success
in the modern business world. Communication is said to be effective only when
message received by the receiver is understood as intended by the sender.

Effective communication and business writing assists with
sustainability and better business operations such as:

Communication channels.





I personally can’t think of a more newer and up to date
communication technology to increase business proficiency.          In business, it is very important to
understand the task and standards cannot be measured in words. Therefore, I
conclude that business communication is a very important factor that must be
understood by small, private and corporate businesses to succeed in modern


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