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Customer satisfaction is
playing an
key
role in promoting the product and experience the profit in the
business. In judging the customer satisfaction factors are that
businesses should consider: Increasing loyalty and customer retention
by just 5% can increase profits by 75%. Most dissatisfied customers
will reveal the problem for 9 other people. Only 4% of dissatisfied
customers actually complain to the company. Satisfied customers, on
the other hand, tell 5 to 6 other people about their positive
experience. Managing dissatisfaction, then, is a critical
consideration in planning a customer satisfaction. The present
investigation is to find the ways to get the customer satisfaction in
software industry. This has to be achieved with the combination of
key customer requirements as well as the remarkable quality
parameters specified by the international quality standards. There is
a substantial body of empirical literature that establishes the
benefits of customer satisfaction for firms. This should be different
and add to the basic entities of business like marketing, sales,
service after sales.

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Customer satisfaction is
considered
as the most significant
for any business. The
growth of the business depends on the standards setup based on
Customer satisfaction.
The high competition in
software industry invites more attention to customer satisfaction.
Predicting customer satisfaction is
highly crucial. This
has to be addressed and find the possible innovative solutions to
achieve the customer satisfaction in the field of software products
and services.
To attain Customer-oriented business theories
the company has to follow customer-focus, customer centrism,
relationship marketing and other necessary customer centric
fundamental
concepts. The significant
business improvement factor has to be defined along with the
internationally
accepted software standards which is applicable.

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