One enterprise. Global managers of social enterprises

One cannot separate business ethics from social responsibility. In fact, business ethics is the driving force of corporate social responsibilities. Over the past 60 years, business leaders have come to recognize and accept the view that a company is a social enterprise. Global managers of social enterprises understand that corporations have to responsibilities to society as a whole, responsible not only to the shareholders but the environment, communities, employee, customers, etc. The purpose of this research is to show the interconnectedness of business ethics and social responsibility and the role of social media in advancing the company’s business sustainability strategies and efforts.Trends in Business Ethics and Social ResponsibilityBusiness ethics, according to Grosser, Moon, and Nelson (2017), is professional ethics concerned with the identification and evaluation of moral or ethical problems in the business environment. It is essential for managers to understand the impact of business operations on all stakeholder and must engage in ethical behaviors because successful business performance depends on strong ethical behavior. Failure to accept the organization’s social responsibility reduces a company’s competitive edge in the global competitive market.  “In modern conditions of business activities, business ethics becomes an inevitable part of leadership and management and the duty of managers to behave ethically towards all employees and shareholders, partners and customers” (Garriga, & Melé, 2004, p. 55).Social responsibility is called corporate social responsibility in the business environment. It “refers to duty or responsibility of the managers to make decisions that will nourish, protect, improve and promote well-being and life interested in the organization, like employees, partners, customers, shareholders, and the community at all” (Zarezankova-Potevska, & Potevska-Kolevska, 2017, p. 268). Companies are under tremendous pressure to consider the impact of business operations on the broader society, including the environment. Business as a social enterprise evolved from the entity theory view. A manager of a company must think beyond the economic motive of the firm and dedicate legitimate efforts in creating strategic plans that focus on value creation and not the bottom-line.            As the previous statement, business ethics and social responsibilities are interrelated. The push towards the business as a social entity began with business leader strong ethical commitment. Zore, Basti?, & Mulej (2016) noted that employees are the most valuable assets to the company and business leader must recognize employees represent one of its high ethical commitment. The push towards social responsibility started with business leaders’ recognition of the company’s ethical obligation to employees. Today companies continue to invest a significant amount of resource in employee development. Most multinational corporations (MNCs) have leadership programs aimed at developing employees at all levels in the organizations.Cisco is one of several companies that is at the forefront of social responsibility towards its employees. From its beginning, Cisco recognized the importance of having a healthy and motivated workforce. It realized that significant efforts had to be made to accomplish their human capital strategy. Cisco has invested in education and leadership programs to increase their human capital value. Programs such as the Executive Leadership Program, Emerging Leadership Program, Strategic Leadership Program and Business Leader Program have helped employees from all levels of the organization into leaders. Cisco placed the interested of its employees at the forefront of their decision-making (Chatman, O’Reilly, and Chang, 2005). At Cisco, employees are partners in the company’s sustainability strategy. The company encourages employees are encouraged to volunteer in the local community and offer incentives to motivate employees.As people became more socially conscious, business as a social enterprise expanded to include society, including customers.Under the umbrella of social responsibility toward society, companies have made significant efforts education, economic empowerment, healthcare, and critical human needs and disaster response. Businesses use technology to improve outcomes in education globally. In the technology industry, technology companies have implement programs to provide education and healthcare services to people in remotes area. In 2015, Cisco contributed over US$223 million to this development and Connect North is a program that helps connect remote Canadian communities to education and healthcare. Connected North uses Cisco collaboration technology to close service gaps and strengthen community resources.As it relates to economic empowerment companies, support financial inclusion and entrepreneur, and product accessibility by closing the divide. Businesses created accessibility initiative training to help business leaders to understand the need for the operating environment. With such approach, the global environment has become the local environment. Companies leverage technology to help connect people in remote locations with healthcare professionals. Innovations such as telepresence, WebEx, and Health Presence to help provide health to remote areas (Zore, Basti? & Mulej 2016). Socially responsible companies also in human need and disaster, and extends to the value chain and the environment. Walmart is very committed to sustainability and refuses to engage in a business transaction with any company in the value chain that is not socially responsible, including refusing to allow floor space in its store for any firm engages or tolerate human right abuse.  The Trend Towards Sustainability ReportingThe Global Reporting Initiative (GRI) is “A global multi-stakeholder network of people and organizations that collaborate to advance sustainability reporting worldwide” (Global Reporting Initiative, 2008 p. 3). It is an independent international organization that assists companies, government, and others to comprehend and communicate the social and environmental impact of their activities. The GRI guidelines play a critical role in sustainable development and are the foremost provider of a sustainability reporting framework. It also provides a forum for interested parties to contemplate environmental, social, and governance issues that are crucial to the development of sustainable business activities.The GRI was created in 1997 by the Coalition for Environmentally Responsible Economies and Tellus Institute in Boston with the aim of “Developing a universal framework to measure and report organizational, economic, environmental, and social performance” (Global Reporting Initiative, 2008 p. 1). Over the past twenty years, GRI has evolved to provide detail and voluntary guidelines for companies to formulate their sustainability strategy. In 1998, it created the multi-stakeholder Steering Committee to help develop an organizational framework. Subsequently, the GRI issued its first guideline, commonly referred to as G1, in 2001. Two years later, the GRI released its second guideline (G2).  GRI published its third guidelines, G3, in 2005. Currently, organizations looked to GRI Guidelines (G4), published in 2013, “to measure, manage, and publicly disclose their economic, environment, and social performance” (Global Reporting Initiative, 2008, p. 3). Today, many corporations provide sustainability report on their process toward corporate social responsibility. Social Media and Social Responsibility            Social media is a means for companies to communicate their social responsibility efforts to various stakeholders. According to Stohl, Etter, Banghart, & Woo (2017, p. 414), “Social media provide dynamic and far-ranging opportunities for CSR communication as a result of their unparalleled affordances.” As previously mentioned, companies see view social responsibility as value creation. Today, there is a greater understanding of the use of social media to enhance the company brand and gain a competitive advantage. Socially responsible consumers are unwilling to support companies that are not socially responsible. So, corporations make great efforts to communicate their social responsibility efforts.Conclusion            Business ethics and social responsivity are interconnected, and it is the companies view on business ethics that serve as the foundation of socially responsible behavior. Indeed, the global environment has become the local and companies have been making a conscious effort toward social responsivity and engaged in activities that value all stakeholders.  


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