Moving from the initiative promoted by UNESCO, the UNESCO Creative Cities Network (UCNN), it is interesting to see and analyse how the creativity and the culture could be a “strategic factor for sustainable urban development”1. In this context, the sake of UCNN, created in 2004, is to sustain the cooperation between cities that have found the creativity as a strategic point for their development. In this way, the development works on two levels: one local, supporting creative and cultural industries, and the other one international, working and comparing their results with the other cities. The creative fields that are used for raking and choosing creative cities are: literature, design, crafts and folk art, film, music, media arts and gastronomy. By now, the cities recognized as creative are 116 of 54 different countries. Currently, in Italy there are nine creative cities:1. Alba, of Gastronomy2. Bologna, of Music3. Carrara, of Crafts and Folk art4. Fabriano, of Crafts and Folk art5. Milan, of Literature6. Pesaro, of music7. Rome, of Film8. Torino, of DesignConsidering the purpose of the initiative by UNESCO, it is clear the predominant role of culture and, related to this, creativity, in the trend of a specific city, before focusing on the national or international environment. Because of that, above all, it is necessary give a definition of culture and creativity. After this, it is important to relate their impact on the society. The objective is to understand the impact of culture and creativity in a circumscribed territory and if and how a city can invest on them in order to bring benefit also in the economic environment. More in details, the study-case will be Bologna, elected Capital of Culture in 2000 and Creative City in 2009.