Essay promised ten years ago, the iPhone


                IPhone is the most popular
device in the World. In 2017 at Moscone Center in San Francisco Steve Jobs took
to the stage to show Apple’s most recent innovations – an contact screen gadget
that occupations known as  music player,
mobile phone and Internet connection device. “These are not three separate
devices,” Jobs said to the Macworld Expo crowd. “This is one device,
and we call it the iPhone.”

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Since its
release in June 2007, the iPhone has become a cultural phenomenon. And it has
also become home to some of the most important mobile innovations over the past
10 years. As Jobs promised ten years ago, the iPhone was not just a phone –
it’s a device that opened up functions that changed our daily lives. Apple may
not have been the first to provide some of the features that we outline here,
but often provided these opportunities better than the competition.

                One of the most successful and
recent examples of incremental innovation is the iPhone. While smartphones
existed before Apple entered the market, it was mostly the incremental
innovations of the larger touchscreen, application store, ease of use and
improved overall experience, which allowed the iPhone to be the first to create
smartphone mainframes.

While Apple
is known for groundbreaking products, iterations are, in fact, key to its
product strategy. That means adding incremental features to existing products
instead of trying to launch new disruptions in the market. Recent product
keynotes, for instance, have focused on updates to its operating system iOS10,
messaging platform iMessage and voice assistant software Siri.

Then Apple
created an entirely new ecosystem that made the iPhone the preferred means for
accessing the Internet, sending e-mail, finding directions, playing games,
conducting online transactions and, as a rule, as the central part of our daily
lives. Last year, he sent 125 million iPhone. Innovative innovations have
brought about fundamental changes in our behavior and created a market that by
2018 will reach $ 1.6 trillion.

In addition
to the iPhone, a disproportionate percentage of incremental innovation occurs
in industries such as high-tech, telecommunications, automotive, aerospace,
medical and industrial. Obviously, in all industries, markets and regions,
there are enormous opportunities for developing and using the “blue
ocean” strategies for incremental innovation, because in some of these
segments, technologies remain stagnant.

is the one of example of modular innovation. Because the models details changed
step by step year by year.  Iphone has
eleven generation of smartphone for today. Device is developing year by year.The
first generation appeared in 2007. The rear casing is made of anodized
aluminum. The serial number is engraved in the back case. This smartphone had
iPhone OS and supported three more versions – iOS 2 and iOS 3.

The second generation
iPhone has been effectively improved. The device received a 3G connection and
became cheaper due to the plastic back cover. In addition, customers could
choose between white and black models.

After that,
in 2010 appeared a new type of gadget Iphone 4 and Iphone 4s, whose capacity is
8, 16, 32 GB. However, the colors did not change. The front and back are flat
and made of glass, and around the edges there is a stainless steel band. The
volume up and down buttons are marked with a “+” and “-”

The fifth
generation iPhone included three models: iPhone 5, 5C and 5S. IPhone 5 has been
successfully redesigned. It got a larger display and became lighter thanks to
the rear case of aluminum. It had the same 8-megapixel camera as the iPhone 4S,
and got the front camera HD FaceTime.

The sixth
generation of iPhone appeared in 2014. They are Iphone 6, 6s and plus. The 6th
model of the device has a distinctive and recognizable size. Some say that the
iPhone 6 Plus is similar to a tablet, but not on a smartphone. Devices of this
line received a fast processor and an improved camera.

The seventh
generation appeared in 2016 included models: IPhone 7 and 7 plus The display is
5.5 inches (diagonal). The glass front is flat with curved edges. There are two
12MP cameras on the rear panel. On the back there is a LED flash with four True
Tone LEDs.

The last generation
introduced in 2017: IPhone 8 and IPhone X. The iPhone X has a 5.8-inch
full-screen Super Retina display. The back is glass, and around the frame there
is a stainless steel band.

                The demand for the Apple iPhone
was staggeringly high. Even before the launch of the first iPhone  in  2007, consumers were waiting and standing in
front of Apple and AT & T stores to buy a new smartphone. According to M:
Metrics ‘April Benchmark Survey’, which was conducted in April 2007: 19 million
mobile phone users demanded the iPhone before it actually hit the market.  For the iPhone, there was a high level of
awareness, as 64% of US mobile users knew about the subsequent release of the
new iPhone from Apple.               

There are
approximately 282 million active cell phones in the United States. In the
United States, there are about 315 million people. This is about 90 percent of
the country has a cell phone. Today Nielsen wrote a screenwriter for, saying that 49.7% of mobile subscribers have a smartphone. Approximately
48 percent have Android devices, while 32% have an iPhone according to Nielsen.
Another 20 percent own RIM, Windows and so on.

conclusion, Apple iPhone was surrounded by controversy about pricing and tough
competition from a competing smartphone manufacturer. Despite all this, Apple
iPhone not only could survive in the industry, but also in fact cut out a large
share of the market every year. Success factors are high-tech quality and
product characteristics that meet the needs of high-tech and entertaining
aspiring customers. Demand for the iPhone soared every year with new versions
and lower prices.




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