Choosing Secondary Colours: Secondary colours are Purple,

Choosing
The Right Colour for Your Website Design

 

Why Colour
is Important:

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This colour
selection tutorial is geared towards new web designers.  The use of appealing colour combinations on a
website can drastically enhance your site and achieve the desired emotional
response from the viewer. This can significantly increase the number of users
who continue browsing your website rather than losing interest and moving on to
other sites.  It can also increase the
desired effect that you are aiming to achieve from your site, also known as web
conversions.  This could be in the form
of sales, email subscriptions, subscribers and many more.  This is achieved by using visually
appealing/effective call-to-action buttons, such as “Add to Cart”, “Sign up
Now”, etc. 

 

 

Let’s Start
with the Basics:

 

The Colour
Wheel:

 

Primary
Colours:

The 3
Primary Colours are Yellow, Red and Blue. 
These are colours that cannot be created by mixing any other
colours.  Instead these are the base
colours that are used to create all other colours on the colour wheel.  All colours have shades and tints.  The pure colour, which is shown on the color wheel
is called the ‘hue’.  A shade is when you
add a percentage of black to the pure colour. 
A tint is the result of adding some white to the hue.

 

 

Secondary
Colours:

Secondary
colours are Purple, Green and Orange. 
These are created by mixing equal amounts of primary colours.

 

1.    
Purple:  made by mixing Red and Blue.

2.    
Green:  made by mixing Blue and Yellow.

3.    
Orange:  made by mixing Red and Yellow.

 

Tertiary
Colours:

These 6
Tertiary colours are made by mixing equal parts of neighbouring Primary and
Secondary colours on the colour wheel.

 

 

All colours
have shades and tints.  The pure colour
which is shown on the color

 

 

Traditional
Colour Schemes:

These
colour combinations are tried and tested combinations that are typically
visually appealing to the eyes.

 

1.    
Monochromatic
colour scheme

2.    
Analogous
colour scheme

3.    
Complementary
colour scheme

4.    
Split
Complementary colour scheme

5.    
Triadic
colour scheme

 

 

Monochromatic
colour scheme:

This is
achieved by selecting one hue and using any of the tints and shades of that
colour.  This style of design is very
calm but you must carefully choose varying degrees of shades and tints in order
to see a definitive contrast between the colours.

 

Analogous
colour scheme:

This is
achieved by selecting 3 colours that are next to each other on the colour wheel.  This style of design is very soothing to the
eyes and lends well for a relaxed calm site.

 

Complementary
colour scheme:

This is
achieved by selecting 2 opposing colours on the colour wheel.  This style of design is great for colour
contrast but can be a bit hard on the eyes.

 

Split
Complementary colour scheme:

This selection
of 3 colours requires that you first choose one colour from the colour wheel and
its direct opposite.  Then omit this
second colour and instead replace it with the 2 adjacent colours.  The original colour and these 2 adjacent colours
combined make up the split complementary colour scheme.  This style of design is similar to the
complementary scheme, in that it offers good contrast.  Choosing this scheme is safer as it not as
harsh on the eyes.

 

Triadic
colour scheme:

This is
achieved by selecting 3 colours that have an equal distance from one another on
the colour wheel.  This colour scheme can
be very tricky and is best used once you have lots of design experience.  You can easily have an overtly bright webpage
that is too shocking to the eyes with simply too much variances in colour on
the page.

 

 

Colour
Silently Affects our Mood and Interpretation of the Website Before Even Reading
the Content:

 

Different
colours spark different feelings and moods within the reader.  Here are some general descriptions of
feelings associated with different colours:

 

BLUE: 

–      
Often
interpreted as a colour of trust, competence and masculine.

–      
Commonly
seen in large corporations and/or IT professions

 

 

PURPLE:

–      
Colour
of royalty and often associated with wealth.

 

RED:

–      
Energetic,
passionate, dangerous, and often seen as too vibrant/loud.

–      
Great
for call-to-action buttons as it is attention grabbing.

 

GREEN:

–      
Signifies
nature.  Very calming and a sign of
renewal/regeneration – liveliness.

–      
Often
used in the environmental industry.

 

YELLOW:

–      
Simply
put – Yellow is a Happy colour

–      
Used
for children’s websites.  Largely used as
a call-to-action button as it is attention grabbing.

 

 

ORANGE:

–      
Enthusiastic
and considered a colour that stimulates action.

–      
Largely
used as an accent colour that accompanies popular blue very well.

 

 

PINK:

–      
Symbol
of femininity.

–      
Largely
used in feminine web spaces and children’s sites.

 

 

WHITE:

–      
Pure
and clean.

–      
Great
for contrast

 

GRAY:

–      
Neutral
and calm.

 

 

BLACK:

–      
Represents
power and sophistication.

–      
Great
for contrast and creating a luxurious feel.

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