Budweiser starts off with a man around his

Budweiser a renowned beer company in the alcohol industry, takes it a step further than the competition to make sure the people can drink and be safe. With its impactful sixty second commercial about a bond between a man and a dog growing up together creating a friendship so deep it could bring a tear to your eye. As the commercial progresses the man decides to go out with a couple of friends and leaves his dog at home. As he waits patiently for his master to come home, he begins to get anxious as the night goes on with no sign of his owner. Then a message goes out to the crowd and tells them that when you drink and drive, you put those waiting for you worried whether you are safe or not. As the day breaks, the door opens and the dog burst with happiness as he sees his friend back home safe and sound. With Budweiser’s latest ad which promotes responsible drinking, the message remains simple and strong: Don’t drink and drive and also never leave your pet’s side again. Introduction With how society is going now, there are more precautions taken today to ensure the safety of the people. There are an abundant of commercials about drinking and driving that the audiences find to be rather dull. However, Budweiser hits your emotional side with their commercial “Someone Waits For You At Home”, by revealing the consequences of drinking and driving and the importance of being safe due to their loved ones.  The commercial starts off with a man around his mid-twenties with what seems to be a golden Labrador puppy. Upon entering his house, he says “welcome home buddy” (Adswithme.com, 2014) then starts the upbeat music as the two start to play together. As the scenes changes, so do they. They start growing and as each scene passes the dog starts to mature. Constantly together in any situation, the two are always happy. The background is always bright and pure, but in one scene he says, “I’ll be back buddy” (adswithme.com, 2014), as the owner and his friends leave with a pack of Budweiser. As time passes the dog starts to grow worried and anxious whether he’ll come home or not. Then it fades out and when all hope seems lost for his dog, the door opens and his owner returns. Filled with relief and joy, the dog smothers him in kisses while he explains to him that he spent a night with a friend so he would not risk any danger for the sake of himself and his dog. Budweiser’s latest ad promotes responsible drinking with a message that remains simple and strong: Don’t drink and drive because someone is anxiously waiting for your return safely. PathosThe commercial’s main purpose is to incite the viewers with a short heartwarming advertisement to prevent drinking and driving, but the commercial also shares another theme. Budweiser indirectly wants to promote their product throughout the clip by putting it in the background in several scenes. Using a dog as the central component of the commercial was a key essential to persuade people to not drink and drive. It appealed not only to the emotions of those with dogs but to the majority that have someone important to go home to. With drunk driving rates going up, so has fatal accidents involving alcohol increased as well. According to Intoxalock, “9,967 people were killed in drunk driving crashes in 2014” (2014).  One technique used by the commercial was the choice of song, without it; the clip would be bland and not as effective. Each scenery chosen had a positive feeling behind it. Not only did it improve the joyful tone of the video, it also paired well with the owner and his dog. There was nothing out of the ordinary between the two; they played, ate and slept together, they made an inseparable bond. Also, the word “buddy” is repeatedly used for two reasons, one to show the relationship between pet and owner, and the other to highlight that Budweiser is the beer of buds. Although it may seem to be contradicting to have both themes in the commercial, the point this advertisement tries to convey is to not drink and drive, not only with their product but any source of alcohol. While this advertisement may seem all bright and happy, there is a dark side to it. The commercial tries to focus also on shame and guilt to prevent any disasters that might occur. At the end of the clip, the dog is alone and sad about his owner not returning later that night after drinking with a couple of his friends. The approach taken by the message’s ending forces the viewer to feel guilty about the thought of driving while intoxicated and risking not seeing your loved ones, causing shame to people who drink and drive. With very few words in the commercial, the actions of it spoke loudly. It could have ended in a disaster, yet it had a better and more touching ending when the owner realizes that not coming back to his Labrador was far worse than risk coming home buzzed. Instead of being a dog, it could have been any other loved one waiting for their parent, spouse or even child to come back home. This public service announcement reminds viewers about whom they could be leaving behind when they drink and drive.  EthosEthos is presented within this clip due to the fact that their credibility is revealed with the subject of drinking and driving in their advertisement. Budweiser has been producing and selling beer for numerous of years. This advertisement unveils a message of responsibility because they want consumers to enjoy their product and not mishandle it. Despite the fact that Budweiser tried to manage two beliefs, their advertisement focused on safe usage to assure the health and happiness of our furry companions. This Budweiser advertisement illustrates a memo that society is not often exposed to in most drinking and driving commercials. Most drinking and driving commercials end with a fatal accident. However, what Budweiser reveals in the commercial is immensely different than others, leading to be a more persuasive message to not drink while under the influence in order to make it home safety.  Budweiser’s company is widely known throughout the country. Even though they are known for their beer, most would be able to identify the brand within a matter of seconds when watching the advertisement without the product being revealed. The ethos is rather strong considering that they are such an immensely know company. As a result, this commercial helped with providing the company with more credibility. The commercial targets the subject safe drinking and not driving while under the influence. This gives Budweiser credibility due to the fact that it displays that while they care about making money, they care more about its consumers safety.  The commercial shows a side of Budweiser that solidify their credibility. They are more than a business, they’re friends that care. Logos Budweiser’s use of logos is very strong as well in this commercial. The issue Budweiser is mentioning throughout the video is drinking and driving. Statistics found on the Centers for Disease Control and Prevention (CDC) website showed an astonishing reality. The statistics are as follows, “In 2015, 10,265 people died in alcohol-impaired driving crashes, accounting for nearly one-third (29%) of all traffic-related deaths in the United States. “Furthermore, according to the CDC, nearly 28 people within the U.S. die due to intoxication. That’s roughly a death for almost every hour. In the alcohol industry, especially large companies have one goal, to try and sell as much product as possible in order to be a successful business. But with that product comes a load of responsibility and consequences.  Selling beer is for more complex than a selling toy or a tv. There are consequences that may come as a result of their product and those consequences are demonstrated in the statistics above. Budweiser took note of this in our society and emphasized the importance of driving while intoxicated in this advertisement in order to try to change it. The logos that was used to persuade the audience to not drink and drive was focused on the concept of leaving a loved one behind and to be more considerate of others while drinking intoxicated.  ConclusionThis advertisement effectiveness to incorporate pathos, ethos, and logs will do more than make you look for your pet and hug them, but it will also make you think twice before drinking and driving. All though this commercial Budweiser worked to increase its credibility and bring awareness to a problem that demands an answer. Budweiser was able to depict a successful advertisement with a clear meaning behind it. Its direct effect may have been disregarded if not coming from a beer company, but Budweiser promotes safe travel for all of its consumers through this commercial and assures that they strictly adhere to the notion that the two activities of drinking and driving should not coexist.  

x

Hi!
I'm Isaac!

Would you like to get a custom essay? How about receiving a customized one?

Check it out